دیزاینی Plant Selected Pakêjkirina Vexwarina Nebatî لەلایەن Blackandgold Shanghai خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.
TuncPakêtkirin· 2022
Plant Selected Pakêjkirina Vexwarina Nebatî
لەلایەن Blackandgold Shanghai
کڕیار: Yili Group
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #126422دیزاینەکە
دەربارەی Plant Selected Pakêjkirina Vexwarina Nebatî
Plant Selected pakêjek e bo vexwarinek nebatî-bingeh. Şûşe ji PET hatiye çêkirin û bi fîlmek mat hatiye pêçandin, û mezinahiya wê 60 mm firehî, 60 mm kûrahî û 177 mm bilindahî ye. Sêwirandin şêwazek minîmalîst dişopîne ku ji sêwirana Skandînavî îlham girtiye, digel qadeke mezin a valahiya spî. Fêdeya sereke, 6 gram proteîn di her 100 mîlîlîtreyan de, bi awayekî zelal hatiye diyarkirin. Gelek vexwarinên nebatî-bingeh grafîkên tevlihev bikar tînin ku pêkhateyan û wêneyên berhemê nîşan didin. Sêwirana aram a Plant Selected armanc dike ku li ser refê bibe berbiçav û vexwarinê wekî xwarina vegan pêşkêş bike.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Plant Selected Pakêjkirina Vexwarina Nebatî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Plant Selected Pakêjkirina Vexwarina Nebatî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Plant Selected Pakêjkirina Vexwarina Nebatî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- In China, plant-based beverage market has become highly homogeneous, and the customer perceived value of these traditional drinks is low. Plant Selected enhances its perceived value by claiming itself as vegan nutrition provider, instead of communicating ingredients and authenticity just like competitors. When displayed on shelves, its minimalism packaging can stand out among the competitors with busy and conventional design code. Additionally, Plant Selected introduces the concept of Plant Milk to China market to compete with milk category.
- قەبارە و پاکێج
- Width 60 mm x Depth 60 mm x Height 177 mm
- تاگەکان
- Packaging, Plant-based Beverage, Soy milk, China, Minimalism
- تەکنەلۆژیای بەرهەمهێنان
- PET bottle covered with Matte film
- هەڵەنگاندنی دیزاین
- Our goal is to reposition Plant Selected as vegan nutrition provider. Therefore, we need to find a way to not differentiate Plant Selected from traditional plant-based beverages but also show its nutrition superiority than milk (Plant Selected 6.0g/100mL vs milk 3.0-4.0g/100mL). To overcome this challenge, we looked forwards the products from other categories that communicates healthy lifestyle. Besides, we viewed the social media accounts of the healthy lifestyle influencers to find out what products they like to use in daily life.
- توێژینەوە
- To stand out among the fierce competition, Plant Selected switched its positioning from soy milk expert to vegan nutrition provider targeting at consumers caring about their health and shape. We gathered the insights from client research that the target audience focus on ingredients and benefits. Then, we did the desk research to understand the competitors as well as the design cue from other categories such as trendy 0 sugar yogurt, etc. We proposed several creative directions with design references and discussed with client to narrow down to one direction.
- ئیلهام
- The Plant Selected packaging is inspired by Scandinavian Design. To follow the rising health consciousness, clean label and 0 additives have become popular in food and beverage category. While the plant-based beverage category remains quite traditional. Therefore, we select the minimalism design to distinguish Plant Selected from other competitors and convey the brand promise of high protein and no additives by leaving a large area of white space.
- ماوەی پڕۆژە
- In 2019, the project started in September and finished in January, 2020
- ڕێڕەوی کارکردن
- Plant-based beverages, especially soy milk, are quite popular in China. Their packaging are always presenting ingredient and product shot, highly homogeneous. Plant Selected's new packaging uses the minimalism design to stand out on the shelf. The key benefits are displayed on packaging directly. It creates a differentiation from competitors.
- ئەندامانی تیم
- Creative Director: Yang LI
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN - کرێدیتی وێنەکان
- All photos and video credits to blackandgold Shanghai, 2021.
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
دیزاینە پەیوەندیدارەکان
دیزاینی خەڵاتگرتووی زیاتر لە هەمان بەش بگەڕێ، بە پێی شایستەیی هەڵبژێردراون.
