Loacker Rebrand Primary Function: پاکەتکردنی خۆراک لەلایەن Marco Ventrice

دیزاینی Loacker Rebrand Primary Function: پاکەتکردنی خۆراک لەلایەن Marco Ventrice خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2022

Loacker Rebrand Primary Function: پاکەتکردنی خۆراک

لەلایەن Marco Ventrice

کڕیار: Spider

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Loacker Rebrand Primary Function: پاکەتکردنی خۆراک

Book Text: نوێکردنەوەی براندی Loacker سیستەمێکی پاکەتکردن و ناسنامەی براندە کە بۆ کۆمپانیایەکی مێژوویی خۆراک دروستکراوە کە بە بەرهەمە ویفەر و شۆکولاتەکانی ناسراوە. لۆگۆکە شێوەی نیشانەیەکی خانەدانی وەردەگرێت کە کێوی Sciliar لەخۆدەگرێت، ئاماژەیەکە بۆ ناوی خێزانەکە، ڕەگ و ڕەچەڵەک و سروشتی دەوروبەر. هەر خێزانێک لە بەرهەمەکان بە وەسفێکی ڕوون لە ڕێسەت و پێکهاتەکانەوە پێشکەش دەکرێت. پلەبەندی توخمەکانی پاکەتکردن لەنوێوە پێناسەکراوەتەوە و وێنەکانی بەرهەم واقیعیانەن. کۆدێک لە پشتی هەر پاکەتێک بەستراوەتەوە بە زانیاری زیاتر دەربارەی براند و شتومەکەکە.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Loacker Rebrand Primary Function: پاکەتکردنی خۆراک xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Loacker Rebrand Primary Function: پاکەتکردنی خۆراک karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Loacker Rebrand Primary Function: پاکەتکردنی خۆراک afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
قەبارە و پاکێج: different sizes
تاگەکان: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
تەکنەلۆژیای بەرهەمهێنان: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
هەڵەنگاندنی دیزاین: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
توێژینەوە: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
ئیلهام: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
ماوەی پڕۆژە: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
ڕێڕەوی کارکردن: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
ئەندامانی تیم: Spider Adv, Loacker Team
کرێدیتی وێنەکان: All food images were realized featuring studio PiùLuce.