Qinjianguo Karê Bingehîn: Pakêtkirina Ardê Yamê by Dongcheng

Qinjianguo Karê Bingehîn: Pakêtkirina Ardê Yamê by Dongcheng is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2022

Qinjianguo Karê Bingehîn: Pakêtkirina Ardê Yamê

by Dongcheng

Client: Qinjianguo

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Karê Bingehîn: Pakêtkirina Ardê Yamê

Nivîsa Pirtûkê: Qinjianguo pakêtkirineke sêwirandî ye ji bo ardê yama darikê hesinî. Berhem li gorî çerxeke deh salan tê çandin, ku tê de erd vala tê hiştin û tenê carekê di deh salan de werzeke yamê tê çandin. Yamên ku li ser vê axê mezin dibin, xwedî hindek maddeyên gihîştî ne, û gûşt rasterast li ardê tê çêkirin. Qutîka pakêtê 120 bi 120 bi 150 mîlîmetreye. Wêneyên li ser qutîkê sembolek dîtbarî ya hejmara deh pêk tîne, ku ji perestûyên biharê, kelmeşkên havînê, xebata cotkariyê ya payizê, dara sederê ya zivistanê û cotkarên erdxwer pêk tê. Ev wêneyan werzên vê deh salan nîşan didin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Qinjianguo Karê Bingehîn: Pakêtkirina Ardê Yamê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Qinjianguo Karê Bingehîn: Pakêtkirina Ardê Yamê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Qinjianguo Karê Bingehîn: Pakêtkirina Ardê Yamê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU