Fragrance Gallery Primary Function: نەخشەسازیی ناوەوەی فرۆشتن by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.
ZîvHundurîn· 2022
Fragrance Gallery Primary Function: نەخشەسازیی ناوەوەی فرۆشتن
Client: SODA Architects
Xelata A' Design Award a Zîvîn Winner in Hundurîn Category
Verified Award Winner
Verify Award Status for #128567The Design
About Fragrance Gallery Primary Function: نەخشەسازیی ناوەوەی فرۆشتن
Book Text: گەلەریی بۆنخۆش نەخشەیەکی ناوەوەی فرۆشتنە بۆ براندێکی عەترسازی لە پەکین، کە ٣١٤ مەتری چوارگۆشە دەگرێتەوە. بۆشاییەکە وەک گەلەریەکی هونەری ڕێکخراوە نەک وەک دووکانێکی ئاسایی. دەروازەکە لە نزیکەی ٥٬٠٠٠ شووشەی عەتری دووبارە بەکارهاتوو دروستکراوە، کە پێکهاتەیەکی میدیایی پێکدەهێنێت کە بە درێژایی شەو و ڕۆژ ڕەنگ دەگۆڕێت. لە هۆڵی سەرەکیدا، ڕووکارێکی خواروویی بە درێژایی ٢٠ مەتر پرۆژەی دیجیتاڵیی ناوکاتی عەتر و زانیاری لەسەر مێژوو و کەرەستە خاوەکان هەڵدەگرێت. نەخشەکە توخمە بینراوی، دەنگی، بۆنی و ئاڵوگۆڕییەکان تێکەڵ دەکات، و میوانەکان بەرەو گەشتێکی خۆڕابەرایەتیکراو ڕێنمایی دەکات.
The Recognition
About the Xelata A' Design Award a Zîvîn
Fragrance Gallery Primary Function: نەخشەسازیی ناوەوەی فرۆشتن xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Fragrance Gallery Primary Function: نەخشەسازیی ناوەوەی فرۆشتن karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Fragrance Gallery Primary Function: نەخشەسازیی ناوەوەی فرۆشتن afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Dimensions & Packaging
- 314 Square Meters
- Tags
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Production Technology
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Design Challenge
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Research
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Inspiration
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Project Duration
- The project started in August 2019 and finished in October 2020 in Beijing.
- Operation Flow
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Image Credits
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
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