YaBloom گۆکردن by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.
ZîvPakêtkirin· 2022
YaBloom گۆکردن
Client: YaBloom
Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category
Verified Award Winner
Verify Award Status for #129350The Design
About YaBloom گۆکردن
گۆڕینی خواردنەوەی ئاو لە ڕۆتینێکی بێزارکەرەوە بۆ ئەزموونێکی سەرنجڕاکێش و تامدار. خواردنەوەیەکی تەندروستیی نوێ کە بە تەواوی چەمکی سادەی ئاوی خۆشکراو دەردەبڕێت. تێکەڵەی ڕەنگە گەشاوەکان و فۆرمە شلەمەنییەکان چەمکی تام و سەرئاوبوونەوە بەهێزتر دەکەن. لە هەمان کاتدا بیرۆکەکانی تەندروستی و گەنجایەتی بە ڕوونی لە تەواوی دیزاینەکەدا دەگوازرێنەوە.
The Recognition
About the Xelata A' Design Award a Zîvîn
YaBloom گۆکردن xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku YaBloom گۆکردن karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. YaBloom گۆکردن afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
- Dimensions & Packaging
- Resealable doypack, height 150mm x width 90mm.
- Tags
- water, flavour, natural, healthy, taste, infusion, bloom
- Production Technology
- Craft paper, and plastic film.
- Design Challenge
- Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color. - Research
- Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
- Inspiration
- Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
- Project Duration
- The project started on March 2021 and ended on July 2021
- Operation Flow
- Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
- Team Members
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris
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