Shuanghui Rebrand Fonksiyona Bingehîn: Pakkirina Sosîsê لەلایەن Tiger Pan

دیزاینی Shuanghui Rebrand Fonksiyona Bingehîn: Pakkirina Sosîsê لەلایەن Tiger Pan خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2022

Shuanghui Rebrand Fonksiyona Bingehîn: Pakkirina Sosîsê

لەلایەن Tiger Pan

کڕیار: Shuanghui Group

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #130897

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Shuanghui Rebrand Fonksiyona Bingehîn: Pakkirina Sosîsê

Nivîsa Pirtûkê: Rebrandkirina Shuanghui sêwiranek pakkirinê ye ji bo hilberek hamê pijandî ku li Chînê tê firotin. Ev nûvekirin hêmanên marqeyê yên orîjînal diparêze û wêneyên pîkselî bi grafîkên geometrîk vediguherîne, ji ber vê yekê pakêt dikare ji dûrahiyekê were nasîn. Dîmenên hilberê ji zaviyên cuda û di kombînasyonên cuda de têne sadekirin bo şeklên girover. Sê komên rengên geş cûreyên tam ên cuda ji hev vediqetînin. Pergaleke ragihandinê ya zelal û pergaleke rêzefîlmî ya yekgirtî dibin alîkar ku xerîdar bi lez tişta xwestî bibînin. Nivîsandina marqeya nû li gorî kevanek nerm e.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Shuanghui Rebrand Fonksiyona Bingehîn: Pakkirina Sosîsê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Shuanghui Rebrand Fonksiyona Bingehîn: Pakkirina Sosîsê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Shuanghui Rebrand Fonksiyona Bingehîn: Pakkirina Sosîsê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
قەبارە و پاکێج: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
تاگەکان: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
تەکنەلۆژیای بەرهەمهێنان: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
هەڵەنگاندنی دیزاین: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
توێژینەوە: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
ئیلهام: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
ماوەی پڕۆژە: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
ڕێڕەوی کارکردن: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
ئەندامانی تیم: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
کرێدیتی وێنەکان: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu