Treasured Brew of the Cave Primary Function: Pakêtkirina Şûşeya Baijiu لەلایەن Tiger Pan

دیزاینی Treasured Brew of the Cave Primary Function: Pakêtkirina Şûşeya Baijiu لەلایەن Tiger Pan خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2022

Treasured Brew of the Cave Primary Function: Pakêtkirina Şûşeya Baijiu

لەلایەن Tiger Pan

کڕیار: Jiugui Liquor Co., Ltd

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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پشتڕاستکردنەوەی باری خەڵات بۆ #130922

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Treasured Brew of the Cave Primary Function: Pakêtkirina Şûşeya Baijiu

Book Text: Vexwarina Bihagirankirî ya Şkeftê dîzaynek pakêtkirinê ye ji bo baijiuya çînî. Şêweya klasîk a şûşeya çewalî tê parastin, digel benekî ku li dora stûyê tê pêçandin, lê belê madde ji porselînê tê guhertin bo şûşeyê. Rûyê şûşeyê birûskdarî û teksturê zêde dike û şûşeyê ji pakêtkirina seramîkî ya ku ji aliyê marqeyên din ve tê bikaranîn cuda dike. Çiyayekî li ser binê wê bi şêwazekî xêzkirina çînî ya kevnar hatiye kolandin da ku têgeha embarkirina şkeftê bide xuyakirin, rêbazek ku ji mêj ve ji aliyê gelê Miao ve tê bikaranîn. Şûşe paqij û şefaf dimîne, digel jimara şeşan a ku li ser wê hatiye nexşandin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Treasured Brew of the Cave Primary Function: Pakêtkirina Şûşeya Baijiu xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Treasured Brew of the Cave Primary Function: Pakêtkirina Şûşeya Baijiu karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Treasured Brew of the Cave Primary Function: Pakêtkirina Şûşeya Baijiu afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
قەبارە و پاکێج: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
تاگەکان: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
تەکنەلۆژیای بەرهەمهێنان: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
هەڵەنگاندنی دیزاین: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
توێژینەوە: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
ئیلهام: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
ماوەی پڕۆژە: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
ڕێڕەوی کارکردن: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
ئەندامانی تیم: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
کرێدیتی وێنەکان: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu