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Origami Letter Primary Function: ئامرازی نامەگەیاندن by Aquaring Inc.

Origami Letter Primary Function: ئامرازی نامەگەیاندن by Aquaring Inc. is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Malper û Webê Competition Category.


ZîvWeb· 2022

Origami Letter Primary Function: ئامرازی نامەگەیاندن

by Aquaring Inc.

Client: AQUARING Inc.

Xelata A' Design Award a Zîvîn Winner in Web Category

62,762

Verified Award Winner

Verify Award Status for #132308

Colors

The Design

About Origami Letter Primary Function: ئامرازی نامەگەیاندن

ئەمە ئامرازێکی نامەگەیاندنە کە ئۆریگامی بەکاردەهێنێت بۆ دەربڕینی هەست. ئۆریگامی پیشەیەکی نەریتی ژاپۆنییە بۆ لێککردنی کاغەز کە وەک ڕێزلێنانێک دەستی پێکرد. لە ڕابردوودا کاغەزی ڕازێنراوەی ژاپۆنی بە شێوەیەکی ڕێکوپێک لێکدەکرا بۆ پێچانەوەی دیاری. ئەم ئامرازە پەیوەندی نوێ بەکاردەهێنێت بۆ ئەوەی ڕێگە بە خەڵک بدات نامەیەکی ئۆریگامی دیجیتاڵی دروست بکەن پاشان بیناردن یان خۆیان چاپی بکەن و لێکی بکەن، بەمەش دوو ڕێگە پێشکەش دەکات بۆ چێژوەرگرتن لە نامەکانیان.

The Recognition

About the Xelata A' Design Award a Zîvîn

Origami Letter Primary Function: ئامرازی نامەگەیاندن xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Origami Letter Primary Function: ئامرازی نامەگەیاندن karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Origami Letter Primary Function: ئامرازی نامەگەیاندن afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Origami Letter is a messaging tool using origami to express feelings.
On the site users can fold a digital letter or print and fold a paper letter, giving users two ways to send messages.
It was awarded Gold at the iF Design Award in Germany.
Dimensions & Packaging
For the digital letter, we created a system that converts text input by the user into WebGL textures without affecting their appearance. By combining pre-rendered images from 3DCG software with WebGL textures, we maintain a natural look and feel while enabling real-time interaction. We designed it as a single-page application that seamlessly creates a sequence of events, from writing a letter to completing the folded origami.
Tags
japan, origami, letter, message, culture, brother, expo, interactive, communication, webgl
Production Technology
We created a design with detailed decorations by combining the geometric similarities between origami, a sequence of folds, and the Middle Eastern arabesque patterns. For example, the polyhedral net for the origami crane inspired the arabesque pattern that appears when it is complete. These details and relaxing animations express a subtle worldview of heartfelt messages.
Design Challenge
Our biggest creative challenge was expressing the beauty of origami, and how a piece of paper can become a 3D shape in a digital user experience.
We paid particular attention to the first fold that hides the message, matching it to the same fold when using paper. It was accomplished through repeated examination and prototyping. In addition, we created a 3D animation by overlaying images using CG to produce a beautiful and bold expression.
Research
We sought to create a communication tool between a letter and a chat app. Apps are an everyday part of life, but they lack emotion with their simple UI, while handwriting can be a pain. That's why our tool is easy to use and express your feelings to others. It is the perfect communication tool for today's world.
After launching, we received a positive worldwide response.
Inspiration
Origami is the traditional Japanese craft of paper folding that began as a form of courtesy when washi paper was folded neatly to wrap gifts. Brother, a printer manufacturer, wishes to respect this Japanese tradition by making it a modern communication tool for people to convey their feelings.
Project Duration
The site officially launched in July 2020, but not promoted because the Dubai Expo, scheduled in October 2020, was postponed due to the COVID-19 pandemic.

Following several revisions, publicity began in October 2021 to coincide with the official opening of the Dubai Expo and International Letter Writing Week, which aims to promote cultural exchange and contribute to world peace through letter-writing among people worldwide.
Operation Flow
Folding paper origami is difficult for new users, but Origami Letter makes it easy for everyone. After writing a message, users can swipe or click to fold the digital letter, and finish it in three simple steps. Then they can share the URL, and send their precious message to someone special. It can be downloaded as a PDF and printed out to have the experience of folding it with real paper.
Team Members
Producer: Satoshi Nanbu
Project Manager: Kazuteru Ohashi
Creative Director: Naoki Sato
Designer: Ran Gu
Creative Developer: Wataru Kani
Front-end Engineer: Taku Ota
Front-end Engineer: Misako Baba
System Architect: Hideyuki Hirano
System Engineer: Masamichi Kagechika
Assistant Designer: Chihiro Okada
Assistant Director: Daiju Mizuno
Translation Director: Yasuko Sueyoshi
Communicator: Brandon Pittman
CG Director: Taichi Teramura
CG Designer: Taichi Ito
Origami Artist: Peter Saydak
Photographer: Kouki Hatano
Image Credits
ORIGAMI LETTER PROJECT TEAM

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