Wine and Chess Kaseya Şûşeya Şerab، Seta Şetrencê by Andrei Filatov

Wine and Chess Kaseya Şûşeya Şerab، Seta Şetrencê by Andrei Filatov is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Hesinîn in Dîzayna Pakêtkirinê Competition Category.

HesinPakêtkirin· 2022

Wine and Chess Kaseya Şûşeya Şerab، Seta Şetrencê

by Andrei Filatov

Client: Chateau La Grace Dieu des Prieurs

Xelata A' Design Award a Hesinîn Winner in Pakêtkirin Category

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Colors

The Design

About Wine and Chess Kaseya Şûşeya Şerab، Seta Şetrencê

Şerab û Şetrenc kaseyeke şerabê ye ji bo şeş şûşeyan ku her wiha wek seta şetrencê jî tê bikaranîn. Her şûşe di valahiyeke taybet de cih digire, û du valahiyên li hundir çenteyên mohreyên şetrencê digirin. Dema ku qapax berevajî tê kirin، textaya şetrencê ya bi qutikên sor û krêmî yên li pey hev tê xuya kirin. Avahiya qutiyê ji MDF-a darîn a gewr bi rûpelekê ya darê meşkê ya xwezayî hatiye çêkirin، û her çar aliyên binyatê bi çermê bizinê yê sor ê bi dirûtin hatine daxuyandin. Kase bi pîvana 42 bi 13 bi 42 santîmetreyan e. Sêwirandin dihêle ku pakêtkirin piştî vexwarina şerabê jî bi demeke dirêj bê parastin û bikaranîn.

The Recognition

About the Xelata A' Design Award a Hesinîn

Wine and Chess Kaseya Şûşeya Şerab، Seta Şetrencê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Wine and Chess Kaseya Şûşeya Şerab، Seta Şetrencê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Wine and Chess Kaseya Şûşeya Şerab، Seta Şetrencê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is unique because the wine case containing 6 bottles, is combined with a chess game. When the cover of the case is turned upside down, it reveals a chessboard alternating red and cream squares. There are two spaces for the bags with the chess pieces inside the box. It’s a functional packaging: each bottle is safely nestled in the dedicated niche.
It offers amateurs an occasion to celebrate timeless game while savouring wine. This packaging will be used for many years after wine is drunk.
Dimensions & Packaging: The dimensions: 42 cm * 13 cm * 42 cm.
The weight of the empty case is 5,6 kg. If filled with 6 bottles of wine - 13,7 kg.
Tags: luxury packaging, wine and chess, creative design, green luxury, innovative wine packaging, art
Production Technology: •Gray Wooden MDF Valchromat box structure
•Top chessboard made of Natural oak veneered MDF, satin varnish
•Edge banding of the box in Natural Oak Veneer
• Bottom of box covered with Natural oak veneer
•Outside covering of the 4 sides of the base in Red goatskin with stitching
•Gold Hot Foil Logo Art Russe
•Red and cream boxwood chess pieces, 100% cotton lace closure.
Design Challenge: The main challenge was to make an item equally excellent as 1) wine packaging (ergonomic, light, safe for bottles, good for nature),2) beautiful luxury object,3) chess game (players’ friendly).
The first pieces produced for this packaging apparently were too light and played a more decorative role rather than practical. After receiving feedback from chess players, it was decided to change pieces. Each piece now has a weighting agent inside. It makes them stable and comfortable for making moves.
Research: The idea of a square configuration of 6 btls case that transforms into a chessboard was created by the owner of the winery as well as the color code for the board and pieces. The next step was to find the right materials that would be solid, not too heavy, sustainable. Laurent Prosperi and Frederic Chaput have chosen a wooden MDF Valchromat for the box structure. Red leather for the external faces was a natural choice: Chateau has another luxury packaging for 3 btls where this material is used.
Inspiration: Andrei Filatov, owner of Chateau La Grace Dieu des Prieurs, created the design. He is passionate about chess since his earliest childhood. The principal idea is to combine two passions - wine and chess, and create the packaging that will never be thrown away after drinking wine.
The colors of the pieces correspond to the colors of the chessboard. The red color of the squares was chosen following the popular design of chessboards in the early 20th century. This period inspired designer because he is an admirer of chess champion Alexander Alekhine who played at this time.
Project Duration: The project started in 2016 in Saint-Emilion, France when the owner of the winery has got an idea to create luxury wine packaging that will never be disposed. The first version was handcrafted. The currently applied object - Wine&Chess - is a modified version of the first design. It was finished in November 2021 in Bidart, France. It was presented as a special prize for the World Chess Champion Magnus Carlsen in December 2021 after he defended his title at the World Chess Championship in Dubai.
Operation Flow: Wine&Chess is the wine case for 6 bottles. It combines the functionality of the wine case with the chess game. The cover bears the logo for brand recognition. However, when it turned upside down, it reveals a chessboard. There are bags with chess pieces inside the case. It offers amateurs an occasion to enjoy playing the eternal game and sipping wine. The idea of the operation is that the case is not used as packaging anymore. It’s used as a chess set and stylish item and won’t be thrown away.
Patents: N/A
Team Members: Laurent Prosperi
Frederic Chaput
Image Credits: Main Image, Optional Images No. 2 and 4: Photographer Olga Zaretskaya-Pityurina;
Video credits: AP Production.