Qiong Niang Baijiu Ambalajkirin by Evan Chen, Lei Zhang and Tian Dong

Qiong Niang Baijiu Ambalajkirin by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2022

Qiong Niang Baijiu Ambalajkirin

by Evan Chen, Lei Zhang and Tian Dong

Client: Lascaux Design Institute Inc.

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

13,962

Verified Award Winner

Verify Award Status for #133243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qiong Niang Baijiu Ambalajkirin

Wan Birca Bell û Drum, ku herî baş Qionglai temsîl dike, û nexşeya Qionglai di nav wêneya sereke ya pakkirinê de bi xêzkirina wan wekî grafikên razber ve xêz kirine. Çiyayên mezin ên Qionglai gel û çanda Qionglai mezin kirine û ji bo Qionglai wesayîtek girîng in. Di sêwirana etîketa şûşeyê de, grafîkên razber çend caran li ser kaxezek taybetî yê zirav têne danîn, digel fîlterkirina ronahiyê di nav şûşê û pîşesaziya şerabê de da ku wêneyek Çiyayê Tiantai ya herêmî ya Qionglai biafirîne, ku dema ku were ser hev giraniya wê ya çandî zêde dike.

The Recognition

About the Xelata A' Design Award a Tuncîn

Qiong Niang Baijiu Ambalajkirin xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Qiong Niang Baijiu Ambalajkirin tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Qiong Niang Baijiu Ambalajkirin pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Dimensions & Packaging: The size is 210mm*80mm*80mm。
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology: The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Design Challenge: Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Research: The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Inspiration: The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Project Duration: This project is being completed in Suzhou and is due to be completed in October 2021.
Operation Flow: When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
Team Members: LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang