Shengming Shijia Primary Function: Sندووقی دیاری چای by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Primary Function: Sندووقی دیاری چای by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2022

Shengming Shijia Primary Function: Sندووقی دیاری چای

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #133573

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Primary Function: Sندووقی دیاری چای

Shengming Shijia سندووقێکی دیاری چایە کە دیمەنی خۆجێیی گرێدراو بە کەلتووری چای پێشکەش دەکات. سندووقی دەرەوە ئەو دیمەنە دووبارە دەکاتەوە کە بە "سێ ئاوگر مانگ لە خۆیان دەبینن" ناسراوە، لە کاغەز دروستکراوە بە تەکنیکی چاپکردن و مۆرکردن. ڕەنگی سەرەکی شینی مەرەکەبییە، کە شەو دەهێنێتەوە یاد. دوو نیوەی کۆنکراو لەسەر سندووقی دەرەوە پێکەوە دەبن و مانگێکی تەواو دروست دەکەن پێش ئەوەی پاکەتەکە بکرێتەوە. سندووقی دەرەوە لە دوو لاوە دەکێشرێتە دەرەوە، و چاپەکانی مانگی خڕ کە بە ڕێکی ڕیزکراون لەسەر سندووقی ناوەوە دەردەخات. دیزاینەکە دیمەنێکی خۆجێیی بەناوبانگ لەگەڵ کەشوهەوای هێمنی چا تامکردن گرێ دەدات.

The Recognition

About the Xelata A' Design Award a Zîvîn

Shengming Shijia Primary Function: Sندووقی دیاری چای xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Shengming Shijia Primary Function: Sندووقی دیاری چای karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Shengming Shijia Primary Function: Sندووقی دیاری چای afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release