Plant Selected Fonksiyona Sereke: Pakêtkirina Vexwarinê لەلایەن Blackandgold Shanghai

دیزاینی Plant Selected Fonksiyona Sereke: Pakêtkirina Vexwarinê لەلایەن Blackandgold Shanghai خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2022

Plant Selected Fonksiyona Sereke: Pakêtkirina Vexwarinê

لەلایەن Blackandgold Shanghai

کڕیار: Yili Group

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Plant Selected Fonksiyona Sereke: Pakêtkirina Vexwarinê

Teksta Pirtûkê: Plant Selected sêwirana pakêtkirinê ye ji bo rêzek vexwarinên li ser bingeha nebatan. Qab şûşeyek PET e ku bi fîlmê mat hatiye pêçandin, bi firehiya 60 mm, kûrahiya 60 mm û bilindahiya 177 mm. Rengê kesk ji bo vexwarina soya û rengê şîn ji bo vexwarina ceh tê bikaranîn. Navê hilberê bi curetîpek mezin a Îngilîzî ya bi şêwaza grafîtî hatiye danîn, û dendikên soya û ceh ên zêrîn di nav tîpan de hatine tevlihev kirin. Zemînek bi tevahî rengîn blokek reng a bihêz li ser refikan pêk tîne. Feydeyên hilberê li binî hatine bicihkirin da ku xerîdaran agahdar bikin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Plant Selected Fonksiyona Sereke: Pakêtkirina Vexwarinê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Plant Selected Fonksiyona Sereke: Pakêtkirina Vexwarinê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Plant Selected Fonksiyona Sereke: Pakêtkirina Vexwarinê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
قەبارە و پاکێج: Width 60 mm x Depth 60 mm x Height 177 mm
تاگەکان: Packaging, plant-based Beverage, plant milk, China
تەکنەلۆژیای بەرهەمهێنان: PET bottle covered with Matte film
هەڵەنگاندنی دیزاین: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
توێژینەوە: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
ئیلهام: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
ماوەی پڕۆژە: The project started in September, 2020 and the product is launched in March, 2021
ڕێڕەوی کارکردن: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
پەتێنتەکان: All photos and video credits to blackandgold Shanghai, 2022.
ئەندامانی تیم: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN