Sugar of Wagu Pakêtkirina Şekir لەلایەن Jie Yang

دیزاینی Sugar of Wagu Pakêtkirina Şekir لەلایەن Jie Yang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2022

Sugar of Wagu Pakêtkirina Şekir

لەلایەن Jie Yang

کڕیار: Decelent

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #136068

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Sugar of Wagu Pakêtkirina Şekir

Şekirê Wagu pakêtkirinek e ji bo şîrîniyeke kevneşopî ku ji tovên amarantê (dexlê) li Hubei, Çînê tê çêkirin. Ev şîrînî xwarineke herêmî ya gelê Tujia ye. Qalikê kaxezê req bi awayekî xwar tê çapkirin û paşê bi şiklê piling tê pêçan, şîrînî di zikê pirreng de tên hilanîn. Hemû reng ji nexşên qumaşê Tujia tên girtin û ji riwekên herêmî tên derxistin. Ev rengdêrên xwezayî piştî nêzî salekê winda dibin, ji ber vê yekê pakêt vedigere xwezayê. Armanca sêwiranê ew e ku taybetiyeke herêmî ya hindik naskirî bide naskirin ji gelek zêdetir mirovan re.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Sugar of Wagu Pakêtkirina Şekir xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Sugar of Wagu Pakêtkirina Şekir tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Sugar of Wagu Pakêtkirina Şekir pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
قەبارە و پاکێج: Length: about 15cm width: About 8cm height: About 20cm
تاگەکان: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
تەکنەلۆژیای بەرهەمهێنان: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
هەڵەنگاندنی دیزاین: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
توێژینەوە: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
ئیلهام: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
ماوەی پڕۆژە: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
ڕێڕەوی کارکردن: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
ئەندامانی تیم: JieYang