Li Beer Pakkirdinî Bîra by China Resources Snow Breweries

Li Beer Pakkirdinî Bîra by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.

ZêrPakêtkirin· 2022

Li Beer Pakkirdinî Bîra

by China Resources Snow Breweries

Client: China Resources Snow Breweries

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

59,800
Verified Award Winner
Verify Award Status for #136752

View at A' Design Award Press Release Award Badge

Colors

The Design

About Li Beer Pakkirdinî Bîra

Li dîzaynek pakkirinê ya diyariyê ye ji bo bîrayê. Şûşeya camî şêweya xwe ji şûşeya seramîk a Shuang-Er-Ni-Yu werdigire ku li cihê şaristaniya Yangshao hatiye derxistin. Neqşên li ser rûyê wê dişibin pêlên avê û xetên masiyan ên kevneşopî. Teknîka nexşandina berjeste (embossing) li ser pakêtê hatiye bikaranîn, ji ber vê yekê tekstûra wê bi destan tê hîskirin. Wêneyên spehî û tîpên kevnar hestek dîrokî lê zêde dikin. Pakêt bi çirandina mohra jorîn tê vekirin. Ev dîzayn dîroka destpêkê ya çêkirina bîrayê li Çînê û rêçeteya kevneşopî ya çînî ya ku ji bo bîraya hundirê wê hatiye bikaranîn pîroz dike.

The Recognition

About the Xelata A' Design Award a Zêrîn

Li Beer Pakkirdinî Bîra xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Li Beer Pakkirdinî Bîra vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Li Beer Pakkirdinî Bîra daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Dimensions & Packaging: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Production Technology: The bottle is made of glass.
Design Challenge: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Research: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspiration: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Project Duration: The project started in 2020 and finished in June, 2021.
Operation Flow: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.