KGI Bank Malpera Bankê by Frog Singapore

KGI Bank Malpera Bankê by Frog Singapore is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Hesinîn in Dîzayna Malper û Webê Competition Category.

HesinWeb· 2022

KGI Bank Malpera Bankê

by Frog Singapore

Client: frog Singapore

Xelata A' Design Award a Hesinîn Winner in Web Category

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Verified Award Winner

Verify Award Status for #136784

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Colors

The Design

About KGI Bank Malpera Bankê

Nivîsa Pirtûkê: KGI Bank malpereke bertek e ku ji bo bankeke bi çar lawiran hatiye sêwirandin. Malperê agahiyên pargîdanî û perakendefiroşiyê di nav yek ezmûna yekgirtî de pêşkêş dike. Konseptek dîtbarî ya hêsankirî rê li ber xerîdaran vedike ku aliyên cihêreng ên bankê tebeqe bi tebeqe keşf bikin. Mîkro-anîmasyon têkiliya hestyarî li têkiliyên hevpar zêde dikin. Bangên çalakiyê û amûrên bikaranîna hevpar li nêzîkê hev hatine bicihkirin da ku gava din piştgirî bikin. Navîgasyona baştirkirî rêberiyeke jêhatî di navbera beşên lawiran de peyda dike. Navrûya bikarhêner li Figma hatiye sêwirandin.

The Recognition

About the Xelata A' Design Award a Hesinîn

KGI Bank Malpera Bankê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku KGI Bank Malpera Bankê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. KGI Bank Malpera Bankê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensions & Packaging: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Tags: User Experience, User Interface Design, Design System, Website, Responsive
Production Technology: The user interface of this website was designed in Figma.
Design Challenge: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Research: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Project Duration: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Team Members: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Image Credits: frog Singapore, 2022