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MTN Dew Cake-Smash پاکێجکردنی خواردنەوە by PepsiCo Design and Innovation

MTN Dew Cake-Smash پاکێجکردنی خواردنەوە by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.


ZêrPakêtkirin· 2022

MTN Dew Cake-Smash پاکێجکردنی خواردنەوە

by PepsiCo Design and Innovation

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #137254

Colors

The Design

About MTN Dew Cake-Smash پاکێجکردنی خواردنەوە

MTN Dew Cake-Smash پاکێجکردنە بۆ خواردنەوەیەکی سووک بە تامی کێک لە وەشانێکی سنووردار. ئەم تامە دروستکراوە بۆ بەبیرهێنانەوەی گیانی ئاهەنگە هاوبەشەکان وەک جەژنی لەدایکبوون، هاوسەرگیری و دەرچوون. دیزاینەکە باس لەو قۆناغە گرنگانە دەکات کە لەدەستچوون و ئامانجی ئەوەیە هەستێک لە گەشبینی و ئاهەنگگێڕان ببەخشێت. جیهانێکی بینراوی کارەکتەری مۆمە بەجۆشەکان بۆ گرافیکی پاکێجەکە و بۆ بەکارهێنانی دیجیتاڵ پەرەی پێدرا. کارەکتەرەکانی مۆم ئاماژە بە ئاپۆرەیەک دەکەن کە لە ئاهەنگێکدا کۆبوونەتەوە. پاکێجکردنەکە بانگهێشتی بەکارهێنەران دەکات کە دووبارە بۆنەیەک یادبکەنەوە.

The Recognition

About the Xelata A' Design Award a Zêrîn

MTN Dew Cake-Smash پاکێجکردنی خواردنەوە xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku MTN Dew Cake-Smash پاکێجکردنی خواردنەوە vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. MTN Dew Cake-Smash پاکێجکردنی خواردنەوە daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Inspiration
The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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