Tianmu Yunwu Tea Primary Function: پاکەتکردنی چا لەلایەن Huiqiong Yang

دیزاینی Tianmu Yunwu Tea Primary Function: پاکەتکردنی چا لەلایەن Huiqiong Yang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2022

Tianmu Yunwu Tea Primary Function: پاکەتکردنی چا

لەلایەن Huiqiong Yang

کڕیار: Xinchang County Government

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #138145

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Tianmu Yunwu Tea Primary Function: پاکەتکردنی چا

Book Text: چای تیانمو یونوو دەرگیارەکە خەڵاتێکە کە بۆ پاکەتکردنی چا دیزاین کراوە کە وەک یادگاری گەشتیاری لە شینچانگ دەفرۆشرێت. سندووقی دەرەوە شێوەی چیایەکی هەیە و پێکهاتەیەکی دوو چینی ڕاکێشراوی بەکاردەهێنێت. کاتێک سندووقەکە دەکرێتەوە، گۆزەی ناوەوە بەرز دەبێتەوە، دیمەنێکی چیا و زەوی و هەور بۆ پیشاندان دروست دەکات. دیمەنی سەرەکی لەسەر بنەمای کولتووری خوانی شاژنی دایک لە ناوچەکە بنیات نراوە، و توخمە نەریتییەکان لەگەڵ شێوازێکی مۆدێرن تێکەڵ دەکات. سندووقی خەڵاتەکە پێوانەی ٣٠٠ لە ٢٠٠ لە ١٨٠ میلیمەترە و گۆزەکەش پێوانەی ٩٠ لە ٩٠ لە ٩٠ میلیمەترە.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Tianmu Yunwu Tea Primary Function: پاکەتکردنی چا xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Tianmu Yunwu Tea Primary Function: پاکەتکردنی چا karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Tianmu Yunwu Tea Primary Function: پاکەتکردنی چا afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.
قەبارە و پاکێج: Gift box size: 300 mm x 200 mm x 180 mm
Jar size: 90 mm x 90 mm x 90 mm
تاگەکان: packaging, vision, creativity, structure, oriental aesthetics
تەکنەلۆژیای بەرهەمهێنان: The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people. The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form. At the same time, the packaging structure adopts the upper and lower two-layer pull-out type, and the special structure of the jar is lifted at the same time, forming a scene-based, simple and convenient mountain terrain paper. The mold is fixed, which is environmentally friendly and cost-saving. When the box is opened, the jar rises, forming a scene of mountains, ground and clouds for easy display and display.
هەڵەنگاندنی دیزاین: The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.
توێژینەوە: Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times. Cloudscape Concept Extraction - Cloud Sea is one of the Eight Wonders of Immortal Residence, surrounded by clouds and mists, it is exceptionally beautiful, and being in it is like entering a fairyland. The unique local culture will be used to create travel companion gift products with local characteristics to drive the development of local industries.
ئیلهام: Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.
ماوەی پڕۆژە: The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.
ڕێڕەوی کارکردن: The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.
ئەندامانی تیم: Huiqiong Yang
Xu Liu
Jin Gao.
کرێدیتی وێنەکان: Image #1: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #2: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #3: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #4: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #5: Designer Huiqiong Yang, Packaging Vision, 2021.