Jinlongquan Ambalaja Bîrayê by Jin Zhang

Jinlongquan Ambalaja Bîrayê by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2022

Jinlongquan Ambalaja Bîrayê

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Colors

The Design

About Jinlongquan Ambalaja Bîrayê

Bîra Jinlongquan hêvî dike ku hilberek dawiya navîn û bilind bide destpêkirin ku ne tenê dikare dîroka dirêj a marqeyê ragihîne, lê di heman demê de xerîdaran jî bi kalîteya baş hîs bike; sêwiraner nîgarên dewlemend bikar tînin da ku hops, guhên genim, bermîlên şeraba darîn, bîr, çavkaniyên avê û hêmanên din nîşan bidin, da ku pakêt xwedan taybetmendiyek pîşesaziya bîrayê ya bihêz be; Ya girîngtir, nîgaran sembola wêneya marqeyê ya peykerê ejderhayê Chineseînî li cîhê berê yê distillery Jinlongquan di sala 1978-an de vedihewîne, û her weha ji nû ve sêwirana tîpa logo û marqeya sor, nasnameyek brandek bihêz pêk tîne.

The Recognition

About the Xelata A' Design Award a Zîvîn

Jinlongquan Ambalaja Bîrayê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Jinlongquan Ambalaja Bîrayê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Jinlongquan Ambalaja Bîrayê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang