Lamay Island's Souvenir Series Pakêtkirina Brendê by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series Pakêtkirina Brendê by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2022

Lamay Island's Souvenir Series Pakêtkirina Brendê

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Colors

The Design

About Lamay Island's Souvenir Series Pakêtkirina Brendê

Zincîreya Bîrewerî ya Girava Lamay dîzaynek pakêtkirina diyariyê ye bo masiyê ziwakirî û çîlekên masî yên ji tûnaya perîzêrîn çêkirî. Wêneya dîtbarî li ser bingeha xweza û çanda Girava Lamay a Taywanê hatiye avakirin, û kevirê herêmî yê Vazoya Kevir wekî wêneya sereke tê bikaranîn. Qutiya derve ji kaxezê hatiye çêkirin û bi pêçekek magnetîk vedibe, û pîvana wê 34 bi 23 bi 6 santîmetreye. Çapkirin bi rengekî taybet ê zêrîn-tûncî û perdeyek biriqok a beşî tê bikaranîn. Torbeyek zîpkirî ya hundir taziya masiyê ziwakirî diparêze. Piştî ku xwarin tê xwarin, qutî dikare ji bo hilanînê dîsa were bikaranîn.

The Recognition

About the Xelata A' Design Award a Tuncîn

Lamay Island's Souvenir Series Pakêtkirina Brendê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Lamay Island's Souvenir Series Pakêtkirina Brendê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Lamay Island's Souvenir Series Pakêtkirina Brendê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang