Una Luna Karê Bingehîn: Pakkirina Şîrînî by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Hesinîn in Dîzayna Pakêtkirinê Competition Category.
HesinPakêtkirin· 2022
Una Luna Karê Bingehîn: Pakkirina Şîrînî
Client: Sot B&d
Xelata A' Design Award a Hesinîn Winner in Pakêtkirin Category
Verified Award Winner
Verify Award Status for #139030The Design
About Una Luna Karê Bingehîn: Pakkirina Şîrînî
Nivîsa Pirtûkê: Una Luna sêwirana pakkirinê ye ji bo rêzeyeke bilind a şekirokên fêkiyan ên bi çîkolata tarî ya îtalî hatine pêçandin. Du qutî hatine afirandin, bi navê Cherry Garden û Roses and Grapes, ku ji rêzikên helbestên navdar ên Ukraynî hatine wergirtin. Her qutî wêneyekî kolajî hilgirtiye ku ji elementên cihê hatiye berhevkirin, û fêkiya ku di her rêzeyê de tê bikaranîn di hundirê kompozîsyonê de dubare dibe. Zemîneke reş û tîpguhastina hindik dirûvekî nûjen û bi rûmet dide wê. Qutî bi teknolojiya offsetê hatine çapkirin, bi verniya mat û embossa foliya mîsê li ser hin hûrgiliyên hilbijartî.
The Recognition
About the Xelata A' Design Award a Hesinîn
Una Luna Karê Bingehîn: Pakkirina Şîrînî xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Una Luna Karê Bingehîn: Pakkirina Şîrînî afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Una Luna Karê Bingehîn: Pakkirina Şîrînî ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
- Dimensions & Packaging
- 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm - Tags
- Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
- Production Technology
- All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
- Design Challenge
- One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
- Research
- The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
- Inspiration
- Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
- Project Duration
- This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
- Operation Flow
- The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
