Artem Luxury Watch Straps Pakkajkirin by Joel Derksen

Artem Luxury Watch Straps Pakkajkirin by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2022

Artem Luxury Watch Straps Pakkajkirin

by Joel Derksen

Client: Studio Otherness

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #139454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artem Luxury Watch Straps Pakkajkirin

Artem Luxury Watch Straps pakkajkirinek e ku ji bo qeytanên demjimêran ên taybet ji bo berhevkaran hatiye çêkirin. Rûpoşê derve dikişe û qutîkeke navxweyî ya vellum a qirêj (frosted) eşkere dike ku ji kêlekê ve bi darikek (flap seal) vedibe. Perçeyek fom qeytanê di cihê xwe de digire. Şêwaza bloklî û peykertraşî lêvên tûj û teqnîka bêkêmasî xurt dike. Fewlkirina zêr (foil stamping) û kaxezên bi rengê gewr û şînê şahane xuyangek jêhatî û teknîkî didin berhemê. Avahî bi awayekî hatiye şekilandin ku berhem bi awayekî zelal di dema derxistina ji qutiyê de bê pêşkêşkirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Artem Luxury Watch Straps Pakkajkirin xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Artem Luxury Watch Straps Pakkajkirin tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Artem Luxury Watch Straps Pakkajkirin pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue