Top Mercury Website لەلایەن Daniel Houle

دیزاینی Top Mercury Website لەلایەن Daniel Houle خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Malper û Webê.

HesinWeb· 2023

Top Mercury Website

لەلایەن Daniel Houle

کڕیار: Azuro Digital

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Web

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #139506

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Top Mercury Website

Top Mercury malpereke ku bo ajansek reklamkirina medya civakî hatiye çêkirin. Ev malper bo pêşkêşkirina xwesteyek paqij û nûjen, bandorên tevger, anîmasyon û wêneyên orîjînal bikar tîne. Sêwirana wê bi Figma hatiye çêkirin û bi Webflow hatiye pêşxistin, û bi tevahî li ser hemû amûr, geroker û mezinahiyên ekranê bersivdar e. Bişkok û girêdan rê didin mêvanan ku bi beşên cuda re têkilî daynin. Tevger bi awayekî sivik hatiye pêkanîn da ku rûerd zelal û hêsan bimîne ji bo şopandinê. Malperê gihîşt rêjeya veguherînê ya sedî 8, ku ji standarda pîşesaziyê ya sedî 5 bilindtir e.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Top Mercury Website xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Top Mercury Website afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Top Mercury Website ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
قەبارە و پاکێج: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
تاگەکان: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
تەکنەلۆژیای بەرهەمهێنان: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
هەڵەنگاندنی دیزاین: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
توێژینەوە: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
ئیلهام: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
ماوەی پڕۆژە: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
ڕێڕەوی کارکردن: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
کرێدیتی وێنەکان: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.