Buddy Workwear Fonksiyona Sereke: Nasnameya Brendê by Pilotfisch GmbH and Co. KG

Buddy Workwear Fonksiyona Sereke: Nasnameya Brendê by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Reklam, Kirrûbirr û Ragihandinê Competition Category.

ZîvReklam· 2022

Buddy Workwear Fonksiyona Sereke: Nasnameya Brendê

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Xelata A' Design Award a Zîvîn Winner in Reklam Category

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Colors

The Design

About Buddy Workwear Fonksiyona Sereke: Nasnameya Brendê

Buddy Workwear nasnameyeke brendê ye ku ji bo hilberînerekî cil û bergên kar ên li Almanyayê hatiye afirandin. Navê Buddy dilê nasnameyê pêk tîne û ji navê berê yê pargîdaniyê hatiye wergirtin. Şînê tarî wek rengê sereke kar dike û dihêle hilber û wêne derkevin pêş, dema ku şînê ronî wek rengê bilindkirin û ronîkirinê tê bikaranîn. Herdu reng jî wek hevalan hev temam dikin. Tîpografiyeke zelal û gotinên sade helwesta rasterast a brendê piştgirî dikin. Nasnameyê li ser broşûrên çapkirî, malperek, vîdyoyek û kampanyayeke medyaya civakî tê sepandin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Buddy Workwear Fonksiyona Sereke: Nasnameya Brendê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Buddy Workwear Fonksiyona Sereke: Nasnameya Brendê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Buddy Workwear Fonksiyona Sereke: Nasnameya Brendê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster