Shadlee Primary Function: پاکەتکردنی شەربەت by Mohammadreza Eslamparast

Shadlee Primary Function: پاکەتکردنی شەربەت by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2022

Shadlee Primary Function: پاکەتکردنی شەربەت

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Primary Function: پاکەتکردنی شەربەت

Book Text: شادلی زنجیرەیەکی پاکەتکردنی شەربەتە کە بۆ هەشت تامی میوە دروستکراوە، لەوانە ئەناناس، مانگۆ و ئاڵووبالوو. هەر قوتوویەک ٤٥ ملم پانی، ٤٥ ملم قووڵی و ١٣٠ ملم بەرزی هەیە. گرافیکەکان بە دەست بە شێوازی کیوبیزم کێشراون، پاشان سکان کراون و لەسەر کۆمپیوتەر تەواو کراون. ڕەنگی تەخت بەکارهاتووە چونکە شێوازی چاپی فلێکسۆگرافی ڕێگە بە ڕەنگە بەرەوپێشچوونەکان (گرادیێنت) نادات. هەر پاکەتێک ڕوویەکی خەیاڵی نیشان دەدات لەگەڵ وردەکاریدا وەک گەڵا، میوە، ئامێری مۆسیقا یان کەرەستەی وەرزشی. ڕەنگی هەر پاکەتێک پەیوەندی بە تامەکەیەوە هەیە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Shadlee Primary Function: پاکەتکردنی شەربەت xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Shadlee Primary Function: پاکەتکردنی شەربەت karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Shadlee Primary Function: پاکەتکردنی شەربەت afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.