Al Mocha Port Ambalajkirina Qehweyê لەلایەن Elena Gamalova

دیزاینی Al Mocha Port Ambalajkirina Qehweyê لەلایەن Elena Gamalova خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2022

Al Mocha Port Ambalajkirina Qehweyê

لەلایەن Elena Gamalova

کڕیار: Al Mocha Port

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Al Mocha Port Ambalajkirina Qehweyê

Rêzikek sêwiranên pakkirinê yên ji bo Port Al Mocha, Erebistana Siûdî. Sêwiran ji dîrok, çand û pêşangehê îlhama xwe digire da ku nasnameyek ku rastbûn û pisporiyê xurt dike biafirîne. Pakêt paqij e, têgihîştî ye, cihêreng e, û bi agahdarî zêde ne barkirî ye, raborî û îroyîn dike pirek. Rengên Navy Blue, Forest Green, û Zêrîn armanc dikin ku bala xerîdar bikişînin. Nimûneya qehweyê li aliyan balê dikişîne ser helwesta baldar a çêker li ser hilbijartina hilberê. Pergalek etîketkirinê ya maqûl dihêle ku marqe di seranserê salê de bi hêsanî pêşkêşiyê adapte bike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Al Mocha Port Ambalajkirina Qehweyê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Al Mocha Port Ambalajkirina Qehweyê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Al Mocha Port Ambalajkirina Qehweyê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
قەبارە و پاکێج: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
تاگەکان: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
تەکنەلۆژیای بەرهەمهێنان: Aluminum Stand Up Pouch, flat bottom, quad seal.
هەڵەنگاندنی دیزاین: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
توێژینەوە: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
ئیلهام: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
ماوەی پڕۆژە: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
ڕێڕەوی کارکردن: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
کرێدیتی وێنەکان: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova