Koch's Meerrettich Rebranding لەلایەن Wolkendieb Design Agency

دیزاینی Koch's Meerrettich Rebranding لەلایەن Wolkendieb Design Agency خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2022

Koch's Meerrettich Rebranding

لەلایەن Wolkendieb Design Agency

کڕیار: KOCHS Meerrettich & Feinkost GmbH

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

25,950

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #140491

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Koch's Meerrettich Rebranding

Motoya ku vedigere ser koka xwe, niha pîşesaziya xwarinê bi dest dixe. Sebzeyên koka kevnar, ku di nav wan de hesp jî hene, niha pir populer in. Ji bo vejandina marqeyê di refikan de, Wolkendieb nasnameya marqeya Kochs û portfoloya pakkirinê ji nû ve da destpêkirin. Logo hate nûjen kirin da ku wêrektir û xuyangtir bibe. Sêwirana nû balê dikişîne ser xêzkirina malzemeyên xwezayî yên nepêvajoyî û reçeteyên paqij ên bêyî lêzêde an muhafezekaran. Teze ji zeviyê rasterast ji xerîdar re: rasterast, sade û bi hezkirin amade kirin!

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Koch's Meerrettich Rebranding xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Koch's Meerrettich Rebranding karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Koch's Meerrettich Rebranding afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
قەبارە و پاکێج: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
تاگەکان: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
تەکنەلۆژیای بەرهەمهێنان: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
هەڵەنگاندنی دیزاین: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
توێژینەوە: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
ئیلهام: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
ماوەی پڕۆژە: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
ڕێڕەوی کارکردن: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
ئەندامانی تیم: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen