Zhi Hou Ambalaja Baijiu Ya Çînî by Xiongbo Deng

Zhi Hou Ambalaja Baijiu Ya Çînî by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2023

Zhi Hou Ambalaja Baijiu Ya Çînî

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhi Hou Ambalaja Baijiu Ya Çînî

Ev Baijiu ya Çînî ya bi çêja citrus e ku jê re "Zhi Hou" tê gotin. Li Yunnan, Chinaîn, mirov dê çêja citrusê ya bi kalîte veguherînin baijiu. Rêjeya maddeya xam a vê hilberê gihîştiye asta 20 lîreyên citrus ku poundek Baijiu çêdike, ji ber vê yekê ew tenê di rêjeyek sînordar de dikare were firotin. da ku şiklê wê ew qas monoton xuya neke. Şêweya kapaxa şûşeyê, sêwiraner rasterast şaxên citrusê simule kir, dema ku şûşeyek têxin nav çenteyê porteqalî, dê kapa şûşê were eşkere kirin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Zhi Hou Ambalaja Baijiu Ya Çînî xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Zhi Hou Ambalaja Baijiu Ya Çînî karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Zhi Hou Ambalaja Baijiu Ya Çînî afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team