Heivy Pakêtkirina Vexwarina Kolajenê لەلایەن Jessica Yang - WeBranding Global

دیزاینی Heivy Pakêtkirina Vexwarina Kolajenê لەلایەن Jessica Yang - WeBranding Global خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2023

Heivy Pakêtkirina Vexwarina Kolajenê

لەلایەن Jessica Yang - WeBranding Global

کڕیار: WeBranding Global

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Heivy Pakêtkirina Vexwarina Kolajenê

Heivy pakêtek û sêwirana nasnameya brendekê ye ji bo rêzek vexwarinên kolajena şileke. Ev rêz pênc berheman digire hundir ku bi navên Lullaby, Uplift, Revive, Fortify û Protect têne binavkirin. Her şûşe reng û nexşeyên xwe yên taybet bi kar tîne da ku profîlek tam û bîhnek cuda diyar bike, lê belê sêwiraneke hevpar yekîtiya di navbera hemû berheman de diparêze. Vexwarin di şûşeyên camîn de yên bi mezinahiya 35 bi 35 bi 107 mîlîmetreyan têne pêşkêşkirin, ku ji materyalek bi tevahî vegerandî hatine çêkirin. Armanca vê sêwiranê ew e ku ji brendê re peyamek zelal û berdewam a tenduristî û zindîbûnê bide.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Heivy Pakêtkirina Vexwarina Kolajenê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Heivy Pakêtkirina Vexwarina Kolajenê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Heivy Pakêtkirina Vexwarina Kolajenê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
قەبارە و پاکێج: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
تاگەکان: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
تەکنەلۆژیای بەرهەمهێنان: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
هەڵەنگاندنی دیزاین: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
توێژینەوە: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
ئیلهام: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
ماوەی پڕۆژە: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
ڕێڕەوی کارکردن: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
ئەندامانی تیم: Creative Director: Jessica Yang
WBG Creative Team