Ocean Blue Pakêtkirina Vexwarina Alkolî لەلایەن Jingzhang Xiao and Dongyan Ruan

دیزاینی Ocean Blue Pakêtkirina Vexwarina Alkolî لەلایەن Jingzhang Xiao and Dongyan Ruan خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2023

Ocean Blue Pakêtkirina Vexwarina Alkolî

لەلایەن Jingzhang Xiao and Dongyan Ruan

کڕیار: Jiangsu Yanghe Distillery Co., Ltd

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

20,223

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #142370

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Ocean Blue Pakêtkirina Vexwarina Alkolî

Ocean Blue pakêtkirinek e ji bo şerabek baijiu. Şûşe li gorî rêjeyên spîrala Fibonacci hatiye çêkirin, ku teşeyek balanskirî û dînamîk dide ku bi hêsanî tê girtin û vekirin. Beşa jorîn bi çirûskên zêrîn hatiye xemilandin ku bîra qûmê peravê tîne, di heman demê de beşa jêrîn bi rengê şîn-deryayî hatiye rengkirin. Litografiya lewheya sifir, çêkirina ava pisîkê (cat-eye) û embosekirin hatine bikaranîn da ku teştûra rûyê şûşe baştir bibe. Qutiya derve ji kaxeza texteya gewr hatiye çêkirin, bi hundirek texteya spî, doşekek fom û şûşeyek dirûtî. Sîstemek kodkirî her şûşe, qutî û qutîkê bi hev ve girêdide da ku alîkariyê bide parastina berhemê ji sexteyî.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Ocean Blue Pakêtkirina Vexwarina Alkolî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Ocean Blue Pakêtkirina Vexwarina Alkolî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Ocean Blue Pakêtkirina Vexwarina Alkolî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
قەبارە و پاکێج: 140mmx115mmx320mm，
تاگەکان: crafts, Baijiu, spirit, packaging, art
تەکنەلۆژیای بەرهەمهێنان: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
هەڵەنگاندنی دیزاین: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
توێژینەوە: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
ئیلهام: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
ماوەی پڕۆژە: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
ڕێڕەوی کارکردن: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
ئەندامانی تیم: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin