Hainan Beer Pakkirdinî Bîra by China Resources Snow Breweries Ltd.

Hainan Beer Pakkirdinî Bîra by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2023

Hainan Beer Pakkirdinî Bîra

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

31,595

Verified Award Winner

Verify Award Status for #144565

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hainan Beer Pakkirdinî Bîra

Bîray Haynan dîzaynêkî pakkirdinî bîرایە کە لە دیمەن و کولتووری هاینان ئیلهامی وەرگرتووە. بوتڵە شووشەییەکە نەخشە بەرجەستەکراوەکانی هەڵگرتووە کە لە شەپۆلی دەریا، بەلەمی چارۆکەدار، فانووسی دەریایی، دارقوقنووس و باڵندە دەریاییەکانەوە وەرگیراون، و شێوە باریکەکەی گرتنی بە یەک دەست ئاسان دەکات. قوتووە ئەلومنیۆمەکە بە مەرەکەبی گۆڕاوی گەرمی چاپ کراوە، بۆیە کاتێک پلەی گەرمی لە کاتی ساردکردنەوەدا دادەبەزێت، نەخشێکی مۆری پۆستە بەرەبەرە دەردەکەوێت. سندووقە دەرەکییەکە لە کاغەزی کرافت دروستکراوە و لە شێوەی جانتای گەشتدایە. پاکەتەکە بیرەکە بە دیمەنی ناوخۆیی و بە شێوازی ژیانی هێمنی خەڵکی ناوچەکەوە دەبەستێتەوە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Hainan Beer Pakkirdinî Bîra xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Hainan Beer Pakkirdinî Bîra karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Hainan Beer Pakkirdinî Bîra afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensions & Packaging: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tags: beer, localization of design, Hainan, cultural elements, Hainan style
Production Technology: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Design Challenge: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Research: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiration: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Project Duration: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Operation Flow: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao