Heralbony پاکەتکردن لەلایەن Atsushi Morita

دیزاینی Heralbony پاکەتکردن لەلایەن Atsushi Morita خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2023

Heralbony پاکەتکردن

لەلایەن Atsushi Morita

کڕیار: Paper Parade Inc.

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #145156

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Heralbony پاکەتکردن

Heralbony زنجیرەیەکی پاکەتکردنە کە بۆ براندێکی هونەری-ژیان دروستکراوە کە کارە هونەرییەکانی هونەرمەندانی خاوەن پێداویستی تایبەت لە مۆدە و دیزاینی ناوماڵدا بەکاردەهێنێت. کاغەزێکی شینی تاک، کە لە زیاتر لە ٩٠٠٠ جۆری کاغەز هەڵبژێردراوە، بۆ هەموو پاکەتکردن و ئامرازەکانی براندسازی بەکاردەهێنرێت کە کڕیاران دەستیان لێدەدەن. ڕەنگی شین ڕەنگی هێمایی ڕۆژی جیهانی ئۆتیزمە. کاغەزە هەڵبژێردراوەکە ئەستوورە و دەمارێکی وەک دەستکردی هەیە. تەنها چاپی فۆیل بەکاردەهێنرێت، لە یەک شوێن و بە یەک قەبارە، کە ئەمەش قۆناغی پشکنینی ڕەنگ لادەبات و تێچووەکان کەم ڕادەگرێت. زنجیرەکە سندوقی بەرهەم، سندوقی دیاری و جانتای بازاڕکردن لەخۆدەگرێت.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Heralbony پاکەتکردن xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Heralbony پاکەتکردن karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Heralbony پاکەتکردن afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
قەبارە و پاکێج: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
تاگەکان: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
تەکنەلۆژیای بەرهەمهێنان: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
هەڵەنگاندنی دیزاین: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
توێژینەوە: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
ئیلهام: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
ماوەی پڕۆژە: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
ڕێڕەوی کارکردن: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
کرێدیتی وێنەکان: Photographer Yusuke Tsuchida, 2019 to 2022.