Freeze Into Fragment of Time Fonksiyona Bingehîn: Pakêta Rûjê by Tiger Pan

Freeze Into Fragment of Time Fonksiyona Bingehîn: Pakêta Rûjê by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2023

Freeze Into Fragment of Time Fonksiyona Bingehîn: Pakêta Rûjê

by Tiger Pan

Client: Carslan Group (hong Kong) Co., Limited

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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The Design

About Freeze Into Fragment of Time Fonksiyona Bingehîn: Pakêta Rûjê

Deqê Pirtûkê: Freeze Into Fragment of Time pakêtek rûjê ye ku ji demjimêra qûmê îlham girtiye. Laşê wê wekî demjimêrek qûmê hatiye şekilkirin û bi PETG-ya pir zelal hatiye pêçandin, ji ber vê yekê hilber wekî demjimêrek qûmê ya di nav qeşayê de cemidî xuya dike. Rûyê wê ji perçeyên pirrûyî yên bêserûber pêk tê ku tewra tîrêjek ronahiyê ya lawaz jî vediguherîne ronahiyeke geş û biriqok. Ji bo pêşîgirtina ji tengbûna materyalê û nehevsengiya rûyê, di heman demê de parastina şikestina ronahiyê, rêbazek dualî ya avakirina bi derzîkirinê hatiye pêşxistin. Pîvana pakêtê 20 bi 20 bi 80 mîlîmetre ye.

The Recognition

About the Xelata A' Design Award a Tuncîn

Freeze Into Fragment of Time Fonksiyona Bingehîn: Pakêta Rûjê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Freeze Into Fragment of Time Fonksiyona Bingehîn: Pakêta Rûjê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Freeze Into Fragment of Time Fonksiyona Bingehîn: Pakêta Rûjê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Carslan aim for a groundbreaking lipstick. “Sand of Time” is the major inspiration of the design, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age. Use deconstructionism to express the idea that all women with different personalities and values should be respected. So the irregular multifaceted scales are shaped, which can reflect even a weakest beam of light into a highlight to the product.
Dimensions & Packaging: Width 20mm x Depth 20mm x Height 80mm
Tags: lipstick, time, cosmetics, highlight, beauty,Tiger Pan
Production Technology: We adopt them to achieve more effective communication with young consumers. With this new package, Carslan makes its way to rejuvenate the brand.And because we don't want to give up the dreamy feeling refracted by the solid material, we specifically researched a two-time injection molding method. It solves the problem of material shrinkage and surface unevenness due to thickness while retaining light refraction.
Design Challenge: Carslan, a fashionable cosmetics brand born in 2001, always keeps a keen sense of the international youth trend culture. Although they have become leading cosmetics experts with excellent quality and global production and R&D, consumers' memories of Carslan lipstick are almost vague. How to stand out in the homogenized cosmetics industry has become the subject of this product packaging upgrade research.
Research: Carslan is a top-notch cosmetic brand in China so they aim for a groundbreaking lipstick.
Inspiration: The inspiration comes from the function of cosmetics, which is to help people to remain young and forget about age. Ice to freeze the hourglass visualizes the aim of lipstick, to stop time pass and secure beauty.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: Hourglass-like body covered by highly transparent PETG, which turns the product into an hourglass frozen by ice cube, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age.
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Yahui Wang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Video Editing: Chao Ma
Project Manager: Hua You
Image Credits: Tiger Pan