Dukang Liquor Pakêtkirina Şûşeya Vexwarina Alkolî by Tiger Pan

Dukang Liquor Pakêtkirina Şûşeya Vexwarina Alkolî by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2023

Dukang Liquor Pakêtkirina Şûşeya Vexwarina Alkolî

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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The Design

About Dukang Liquor Pakêtkirina Şûşeya Vexwarina Alkolî

Dukang Liquor sêwirana pakêtkirinê ye ji bo baijiu-ya çînî (vexwarineke alkolî ya kevneşopî ya Çînê). Şûşe ji jor heta jêr wisa hatiye şêwedan ku profîla abstrakt a Cao Cao pêk bîne, stratejîstekî leşkerî û helbestvanekî dîrokî ku helbesta wî nav daye markayê. Serqapax kumê fermanberên serdema piştî xanedana Han tîne bîra mirov, û laşê şûşeyê wek cilekî fireh hatiye neqişandin, ku di heman demê de girtineke sabît jî dide dest. Li şûna seramîka ku di markayên wekhev de berbelav e, cam hatiye bikaranîn, ji ber vê yekê rûyê şûşeyê biriqandin û tekstureke taybet bi dest dixe. Qutiya derve bi wêneyeke vektorî ya Luoyang, paytexta kevnar, hatiye xemilandin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Dukang Liquor Pakêtkirina Şûşeya Vexwarina Alkolî xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Dukang Liquor Pakêtkirina Şûşeya Vexwarina Alkolî karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Dukang Liquor Pakêtkirina Şûşeya Vexwarina Alkolî afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan