Effortless Dîzayna Pakkirinê by E2W Studio

Effortless Dîzayna Pakkirinê by E2W Studio is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2023

Effortless Dîzayna Pakkirinê

by E2W Studio

Client: E2W Studio

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #146151

View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless Dîzayna Pakkirinê

Effortless dîzayneke pakkirinê ye ji bo marqeyeke lênihêrîna porê ya taybetkirî. Ev marqe li gorî cureyê por, hawirdora jiyanê û adetên şêwazkirinê zêdetirî 300 çareseriyên hûrbîn ên lênihêrîna porê pêşkêş dike. Pakkirin tenê agahiyên fonksiyonel hildigire, ku bi rêzeke dîtbarî ya zelal hatine rêzkirin, da ku fonksiyon û dîtin bibin yek. Logo tîpeke sans serif a humanîst bi kar tîne, û sembol tîpa E bi xêzeke pîvanê ya hûrbîn ve girê dide. Sîstemeke torê ya guherbar a li ser bingeha rêjeya 1 bi 1.414 her sêwiranê rêve dibe. Her pakêtek 52 mm firehî, 52 mm kûrahî û 190 mm bilindahî ye.

The Recognition

About the Xelata A' Design Award a Zîvîn

Effortless Dîzayna Pakkirinê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Effortless Dîzayna Pakkirinê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Effortless Dîzayna Pakkirinê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A