Mugo Etîketa Sodaya Şûşê by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.
TuncPakêtkirin· 2023
Mugo Etîketa Sodaya Şûşê
Client: Tanya Dunaeva
Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo Etîketa Sodaya Şûşê
Mugo soda ji çar celeb vexwarinan pêk tê ku ev in Mocktails, Lemonades, Syrups Spicy û Energetics. Hemî reçete bi taybetî hatine vedîtin. Nêzîkatiya orîjînal di afirandinên Hilberê de nêzîkatiyek wekhev di sêwirana pakkirinê de hewce dike. Çareseriya vê pirsgirêkê Tîpografîk e. Ew li ser sêwirana etîketa klasîk a vexwarinên alkolê yên biha yên kevneşopî ye, lê ji bo ku orîjînal û nûbûna hilberê, bi venihêrînek girîng a klasîkan re were pêşkêş kirin. Struktura sêwirana pir-qatî û berevajî sêwiranê kesane û balkêş dike.
The Recognition
About the Xelata A' Design Award a Tuncîn
Mugo Etîketa Sodaya Şûşê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Mugo Etîketa Sodaya Şûşê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Mugo Etîketa Sodaya Şûşê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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