Nutrili Markakirina Pêvekan by Cansu Dagbagli Ferreira

Nutrili Markakirina Pêvekan by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Hesinîn in Dîzayna Pakêtkirinê Competition Category.

HesinPakêtkirin· 2023

Nutrili Markakirina Pêvekan

by Cansu Dagbagli Ferreira

Client: Nutrili

Xelata A' Design Award a Hesinîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About Nutrili Markakirina Pêvekan

Pêvekên tamxweş, feydeyên nayên înkarkirin. Nutrili hemî li ser anîna pêvekên bi kalîte, xwezayî û domdar e. Cansu Dagbagli Ferreira ji bo afirandina nasnameya marqeya dîtbar û sêwiranên pakkirinê hate wezîfedarkirin. Nasnameya dîtbar ruhê ciwan û nûjen a marqeyê, bi nêzîkatiya xweya wêrek ve vedihewîne. Bi tevayî, ew ronîkirina nasname û nirxên marqeyê ye. Sêwirana pakkirinê ne tenê balkêş e, lê di heman demê de bi ramanî hatî çêkirin ku ji temaşevanên armancê re bikişîne. Bikaranîna rengên jîndar û tîpografiya mezin bala marqeyê li ser malzemeyên paqij û paqij radigihîne.

The Recognition

About the Xelata A' Design Award a Hesinîn

Nutrili Markakirina Pêvekan xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Nutrili Markakirina Pêvekan afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Nutrili Markakirina Pêvekan ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu