Luckin 2.0 پاکەتکردنی قاوەی دڵۆپە by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.
ZîvPakêtkirin· 2023
Luckin 2.0 پاکەتکردنی قاوەی دڵۆپە
by Tiger Pan
Client: Lucky Coffee Technology (China) Co., Ltd.
Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category
Verified Award Winner
Verify Award Status for #148015The Design
About Luckin 2.0 پاکەتکردنی قاوەی دڵۆپە
Luckin 2.0 زنجیرەیەکە لە پاکەتکردنی قاوەی دڵۆپە کە بۆ پێنج جۆری قاوە دروستکراوە. هەر سندوقێک بە وێنەکێشانی سەرچاوەی دەنکەقاوەکەی ڕازێنراوەتەوە، لەوانە ئەفریقا و یوننان لە چین. ڕووەک و ئاژەڵە ناوخۆییەکان وێنە کێشراون بۆ ئەوەی دیمەنێکی سروشتی نیشان بدەن. پێنج نەخشەی ڕەنگی ڕووناک جۆرەکان لە یەکتری جیا دەکەنەوە و یارمەتی دەدەن سندوقەکان لەسەر ڕەفەی نمایش دەربکەون. ڕێکخستنەکە ڕاستەوخۆ و سادەیە، بە زانیاری ڕوونی بەرهەم لە جیاتی دروشمی درێژ. سندوقەکان بە چاپکردنی چوار ڕەنگ، مۆرکردنی گەرمی ڕەشی تەم و لەیبڵێکی زیوی تەم بەرهەم هێنراون.
The Recognition
About the Xelata A' Design Award a Zîvîn
Luckin 2.0 پاکەتکردنی قاوەی دڵۆپە xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Luckin 2.0 پاکەتکردنی قاوەی دڵۆپە karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Luckin 2.0 پاکەتکردنی قاوەی دڵۆپە afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
- Dimensions & Packaging
- Width 75mm x length 110mm x height 125mm
- Tags
- coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
- Production Technology
- Four color printing. Logo hot stamping of matte black. Matte silver label.
- Design Challenge
- How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
- Research
- The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
- Inspiration
- The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen.
- Operation Flow
- Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
- Patents
- Copyrights belongs to Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng - Image Credits
- Tiger Pan
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