Spicy Shrimp Soybean Sauce Pakêtkirina Soş by Wei Li - Orange One

Spicy Shrimp Soybean Sauce Pakêtkirina Soş by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.

ZêrPakêtkirin· 2023

Spicy Shrimp Soybean Sauce Pakêtkirina Soş

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

39,388

Verified Award Winner

Verify Award Status for #149029

View at A' Design Award Press Release Award Badge

Colors

The Design

About Spicy Shrimp Soybean Sauce Pakêtkirina Soş

Soşa Soyayê ya Mêgurên Tûj dîzaynek pakêtkirinê ye ji bo pesta mêguran. Berevajî berhemên wekhev ku rengên xurt û berçav bi kar tînin, ev pakêtkirin rêbazek sade û xwezayî dişopîne. Pakêta derve karaktereke mêguran a bi xetnivîsî (kalîgrafî) wekî hêmana grafîkî ya sereke vedihewîne. Şûşeya hundir etîketek bi xêzkirineke sade ya bi xet hildigire. Forma selikeke masiyan a nerm karakterek germ û xwezayî dide berhemê. Tevahiya pakêtê tu plastîka ku nayê hilweşandin nagire, ku ev yek zirara li ser çem û axê kêm dike. Armanca dîzaynê her wiha bilindkirina hişyariya parastina jîngehê ye.

The Recognition

About the Xelata A' Design Award a Zêrîn

Spicy Shrimp Soybean Sauce Pakêtkirina Soş xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Spicy Shrimp Soybean Sauce Pakêtkirina Soş vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Spicy Shrimp Soybean Sauce Pakêtkirina Soş daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging: 75x75x255mm
Tags: Sauce, shrimp, seasoning, chili paste
Production Technology: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge: Packaging structure and packaging material
Research: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members: Designer:Wei Li
Image Credits: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020