Naked Nature Snack Bar by Angela Spindler

Naked Nature Snack Bar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2023

Naked Nature Snack Bar

by Angela Spindler

Client: Depot Creative

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

18,258

Verified Award Winner

Verify Award Status for #150326

View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Nature Snack Bar

Xwezaya Tazî ji cîhanek ku her ku diçe bi hawîrdorê re vedigere diaxive. Sêwiran ji bo marqeyê û hem jî hemî sêwiranên pakkirinê sêwiranek û stratejiyek devkî afirand. Tehmên marqeyê bi tîpografiya mezin û stûr a ku bi destan hatî xêzkirin ji pakêtê derdixe ve tê vegotin, ev yek ji vê yekê re ye ku çêjên hundurîn ên ku nayên girtin. Zimanê marqeyê wek pakkirinê jî lîstikvan û durust e. Xwezaya xav a bar di pêbaweriyên wê yên domdar de, bi karanîna pêlavek kompostbar a malê, tê xuyang kirin. SRT'yên CMYK bi 1 reng reng û varnîşek avî ya satin a tevde têne çap kirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Naked Nature Snack Bar xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Naked Nature Snack Bar tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Naked Nature Snack Bar pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Dimensions & Packaging: Compostable rewind (@home)
Tags: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Production Technology: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Design Challenge: Securing vibrant colours on an uncoated compostable stock
Inspiration: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Project Duration: 12 months, Sydney Australia
Operation Flow: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Team Members: Angela Spindler, Designer /Creative Director