Red Gladiolus Sindoqa Diyariyê ya Gwîzan by Guangzhou Miguo Food Co.,Ltd

Red Gladiolus Sindoqa Diyariyê ya Gwîzan by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2023

Red Gladiolus Sindoqa Diyariyê ya Gwîzan

by Guangzhou Miguo Food Co.,Ltd

Client: Guangzhou Miguo FoodCo.,Ltd

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner
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Colors

The Design

About Red Gladiolus Sindoqa Diyariyê ya Gwîzan

Red Gladiolus sindoqeke diyariyê ye ku ji bo gwîzên pakêtkirî hatiye sêwirandin. Sindoq xwedî formeke sêgoşeyî ya rast e ku ji kozelekê (qozaxa darsinceyê) îlham girtiye, û peywendiyeke dîtbarî bi logoya marqeyê û bi têgeha marqeyê ya mezinbûna bihêz û rast re ava dike. Rengên sor û zêrê pembeyî reng-şêweya sindoqê pêk tînin, ku li ser kaxeza bi tekstureke wekî qedîfeyê hatine sepandin, digel hûrgiliyên zêrê pembeyî yên ku bi rêya mohrkirina germ hatine zêdekirin. Li her aliyekî qulfikeke ji çermê berxê hatiye danîn û ji bo vekirina sindoqê tê bikaranîn. Di hundir de, gwîzên di şûşeyan de digel amûreke vekirina gwîzan û rêbernameyekê tên pêşkêşkirin. Pîvanên sindoqê 410 bi 410 bi 150 mîlîmetre ne.

The Recognition

About the Xelata A' Design Award a Zîvîn

Red Gladiolus Sindoqa Diyariyê ya Gwîzan xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Red Gladiolus Sindoqa Diyariyê ya Gwîzan karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Red Gladiolus Sindoqa Diyariyê ya Gwîzan afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Dimensions & Packaging: 410*410*150mm
Tags: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Production Technology: Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Design Challenge: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Research: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Inspiration: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Project Duration: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Operation Flow: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.