Dog Yep Pakkirina Xwarinên Vexwarinê yên Ajalên Malê by Rodrigo Chiaparini

Dog Yep Pakkirina Xwarinên Vexwarinê yên Ajalên Malê by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2023

Dog Yep Pakkirina Xwarinên Vexwarinê yên Ajalên Malê

by Rodrigo Chiaparini

Client: Chiapa Design

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Pakkirina Xwarinên Vexwarinê yên Ajalên Malê

Dog Yep konseptek pakkirinê ye ji bo rêzek xwarinên fonksîyonel ên seyan. Hêmana sereke ya logoyê behsa vê ramanê dike ku seyan divê bilîzin û çalak bimînin, û herwiha şeklê xwarinê bi xwe jî dubare dike. Karakterên wênekirî û palêta rengan a geş dîmenek şên çêdikin û dihêlin ku rêzeya berhemê li ser refan û di firoşgehên online de bi hêsanî bê dîtin. Xwarin di formatên qutîkan de têne pêşkêşkirin ku li gorî vê beşê hatine hilbijartin. Mebesta li pişt Dog Yep ev e ku bi xwarina saxlem lîstin û çalakiyê teşwîq bike.

The Recognition

About the Xelata A' Design Award a Tuncîn

Dog Yep Pakkirina Xwarinên Vexwarinê yên Ajalên Malê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Dog Yep Pakkirina Xwarinên Vexwarinê yên Ajalên Malê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Dog Yep Pakkirina Xwarinên Vexwarinê yên Ajalên Malê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin