Waggner Coffee Pakêtkirina Qehwê by Wallrus Design Studio

Waggner Coffee Pakêtkirina Qehwê by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Hesinîn in Dîzayna Pakêtkirinê Competition Category.

HesinPakêtkirin· 2023

Waggner Coffee Pakêtkirina Qehwê

by Wallrus Design Studio

Client: Wallrus Design Studio

Xelata A' Design Award a Hesinîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About Waggner Coffee Pakêtkirina Qehwê

Waggner Coffee pakêtkirinek e ji bo markeyeke qehweya elmanî hatiye dîzaynkirin. Poşet bi pencereyên darîn ên kevn ên elmanî hatiye xemilandin, ku bi şêwazek xêzkirî hatine kişandin, û sembola marqeyê li navendê hatiye danîn. Sembol nîşan dide ku çêwîkek (xezal) di xaniyê xwe de rûniştiye û qehwê vedixwe, bi ronahiyekê li paş wê, ku ev jî bal dikişîne ser wan kesên ku şevê şiyar dimînin û qehwê vedixwin. Dîzayn bi teknîka çapkirina rotogravure li ser poşeteke qehwe ya metalîzekirî, bi pîvana 100 bi 70 bi 280 mîlîmetre, hatiye çapkirin. Mebest ew e ku marqe li ser refên firotgehên qelebalix bi hêsanî were nasîn.

The Recognition

About the Xelata A' Design Award a Hesinîn

Waggner Coffee Pakêtkirina Qehwê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Waggner Coffee Pakêtkirina Qehwê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Waggner Coffee Pakêtkirina Qehwê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio