Odaya Home Ambalajkirin by Elena Gamalova

Odaya Home Ambalajkirin by Elena Gamalova is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Hesinîn in Dîzayna Pakêtkirinê Competition Category.

HesinPakêtkirin· 2023

Odaya Home Ambalajkirin

by Elena Gamalova

Client: ODAYA Home

Xelata A' Design Award a Hesinîn Winner in Pakêtkirin Category

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Colors

The Design

About Odaya Home Ambalajkirin

Pêwîstî bi pakkirina Odaya Home heye ku hunera destanên destan ên ku hatine bikar anîn û nirxa sembolîk a xemilandinê nîşan bide. Figure tawusê, hêmana bingehîn di Yekemîn Koleksiyona Lênihêrîn û Evînê ya Odaya Home de, parêzgerek kevneşopî ya malê ye. Sêwirana pakkirinê wêneya tawusê di nav tevnek zêrîn a xweşik a perran de pêşxist, ku çêkirina latan bi xwe re tîne bîra xwe. Çîroka marqeyê li hundirê qapaxa qutiya diyariyê tê vegotin, di heman demê de kaxizên destmalê yên nazik bi slogana marqeyê "Tu aîdî û ev mal e, Odaya Mal e" tê vegotin; ji bo qumaşê sateenê pembû yê xweş di hundurê de pêçek nerm peyda dike.

The Recognition

About the Xelata A' Design Award a Hesinîn

Odaya Home Ambalajkirin xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Odaya Home Ambalajkirin afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Odaya Home Ambalajkirin ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Dimensions & Packaging: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Tags: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Production Technology: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Design Challenge: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Research: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspiration: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Project Duration: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Operation Flow: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patents: Copyrights belong to Elena Gamalova, 2023.
Image Credits: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home