Pavanpet خواردنی ئاژەڵە ماڵییەکان by Mohsen Koofiani

Pavanpet خواردنی ئاژەڵە ماڵییەکان by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2024

Pavanpet خواردنی ئاژەڵە ماڵییەکان

by Mohsen Koofiani

Client: Pavanpet

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #151937

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pavanpet خواردنی ئاژەڵە ماڵییەکان

بەشێوەیەکی ئاسایی، لەبەرئەوەی مرۆڤەکان ئاژەڵە ماڵییەکانیان وەک ئەندامانی خێزان و منداڵەکانیان دادەنێن، دیزاینی پاکەتکردنەکە کارتۆنی دەبێت. بەکارهێنانی کاراکتەرەکان دەتوانێت پەیوەندی لەگەڵ بینەر بەهێزتر بکات و ژینگەیەکی سەرنجڕاکێش دروست بکات. لە ئەنجامدا، پاکەتکردنەکە پەیوەندییەکی بینراوی تایبەت و بەرچاو هەیە. ڕووی ئاژەڵەکان بە زیرەکییەکی زۆرەوە دیزاین کراون و پێکەنین و خۆشحاڵییان بە ئاشکرا دەبینرێت، کە کاریگەری ئەم بەرهەمە لەسەریان نیشان دەدات. بەکارهێنانی ڕەنگە سادەکان بەبێ وردەکاری، تێگەیشتنێکی باشتر لە وێنە و مەبەستەکە دروست دەکات.

The Recognition

About the Xelata A' Design Award a Tuncîn

Pavanpet خواردنی ئاژەڵە ماڵییەکان xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Pavanpet خواردنی ئاژەڵە ماڵییەکان tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Pavanpet خواردنی ئاژەڵە ماڵییەکان pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani