Love Hanshui Pakêta Ava Vexwarinê by Yanhui Zhang

Love Hanshui Pakêta Ava Vexwarinê by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2024

Love Hanshui Pakêta Ava Vexwarinê

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Love Hanshui Pakêta Ava Vexwarinê

Love Hanshui rêzeyeke pakêta bîranînê ye ji bo ava vexwarinê ya paqijkirî, ku ji bo nîşankirina hilbijartina Wuhan wekî Bajarê Navneteweyî yê Zozanan (Wetland) hatiye afirandin. Çar ajalên xwecihî, porpoiseya bê perik, werdeka serî şîn, leqleqa reş û elk, çar demsalên salê temsîl dikin. Wênesaziya kevneşopî ya çînî ya bi hibrê ajalan bi dîmenên zozanên herêmî re digihîne hev. Etîketa şûşeya spî bi pêvajoya germî-teng (heat shrink) û çapkirina rengê taybet (spot colour) tê hilberandin. Her şûşeyek 60 mîlîmetre fireh û 220 mîlîmetre bilind e. Kodek li ser etîketê dîmenek sê-alî vedike.

The Recognition

About the Xelata A' Design Award a Zîvîn

Love Hanshui Pakêta Ava Vexwarinê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Love Hanshui Pakêta Ava Vexwarinê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Love Hanshui Pakêta Ava Vexwarinê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Dimensions & Packaging: Bottle diameter 60mm, height 220mm
Tags: bottle label
Production Technology: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Design Challenge: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Research: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspiration: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Project Duration: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Operation Flow: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Team Members: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang