Martial Essence In Brew Pakêtkirina Şerabê لەلایەن Zhejiang Sci-Tech University

دیزاینی Martial Essence In Brew Pakêtkirina Şerabê لەلایەن Zhejiang Sci-Tech University خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2024

Martial Essence In Brew Pakêtkirina Şerabê

لەلایەن Zhejiang Sci-Tech University

کڕیار: Zhejiang Sci-Tech University

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Martial Essence In Brew Pakêtkirina Şerabê

Cewhera Şervanî di Xwarinê de sêwiraneke pakêtkirinê ye ji bo Laojiuhan, şerabeke distîlkirî ya ji Yongjia, Wenzhou. Sêwiran Fenglin Southern Fist, hunereke şervaniya herêmî, wekî hêmana dîtbarî ya sereke bikar tîne. Xêzên zêrîn şeş tevgerên klasîk xêz dikin, û navê hilberê bi xeta bi baldarî hatiye nivîsandin. Modeleke dilopê li jêr karaktera dawî bal dikişîne ser pêvajoya distîlkirinê. Şûşe xwedan xuyangeke reş a mat û serpoşeke zêrîn a metalî ye. Şûşe û serpoş bi xemlên çiya û çem hatine kolandin, ku taybetmendiya herêmî û girtinek li dijî şemitîn zêde dikin. Şûşe 500 mîlîlître dihewîne.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Martial Essence In Brew Pakêtkirina Şerabê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Martial Essence In Brew Pakêtkirina Şerabê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Martial Essence In Brew Pakêtkirina Şerabê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
قەبارە و پاکێج: Bottle: 500ml
تاگەکان: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
تەکنەلۆژیای بەرهەمهێنان: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
هەڵەنگاندنی دیزاین: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
توێژینەوە: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
ئیلهام: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
ماوەی پڕۆژە: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
ڕێڕەوی کارکردن: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
ئەندامانی تیم: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang