Delpasand Pakêtkirina Çayê Reş by Mohammadreza Eslamparast

Delpasand Pakêtkirina Çayê Reş by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Hesinîn in Dîzayna Pakêtkirinê Competition Category.

HesinPakêtkirin· 2025

Delpasand Pakêtkirina Çayê Reş

by Mohammadreza Eslamparast

Client: Delpasand

Xelata A' Design Award a Hesinîn Winner in Pakêtkirin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Delpasand Pakêtkirina Çayê Reş

Delpasand pakêtkirinek e ji bo çayê reş hatiye dîzaynkirin. Cûrbecûrî vê pakêtê çaya Ceylonê ye, ku wekî bêhnxweş û resen tê pêşkêşkirin, û herwiha çaya Îranê. Reş wekî rengê sereke hatiye hilbijartin ji ber ku bi rengê pelên çayê yên ziwabûyî re li hev tê. Wêneyên rûxandî yên konikek çay û zeviyek çayê eslê her berhemê nîşan didin. Cotkarek, fîlek û perestgehek nûnertiya Ceylonê dikin, dema ku dîmenên zeviyan nûnertiya Îranê dikin. Rengên geş û cihêreng arîkariya kirrêyaran dikin ku li ser refikan cûreyan ji hev cuda bikin. Her qutî li ser kaxiza qalind bi awayê offsetê hatiye çapkirin û bi teknîka embosê hatiye xemilandin.

The Recognition

About the Xelata A' Design Award a Hesinîn

Delpasand Pakêtkirina Çayê Reş xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Delpasand Pakêtkirina Çayê Reş afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Delpasand Pakêtkirina Çayê Reş ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.