Vintagience Pakêtkirina Şûşeya Sake by Hisamichi Kasai

Vintagience Pakêtkirina Şûşeya Sake by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2024

Vintagience Pakêtkirina Şûşeya Sake

by Hisamichi Kasai

Client: Shunbin inc.

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Colors

The Design

About Vintagience Pakêtkirina Şûşeya Sake

Vintagience sêwiraneke pakêtkirinê ye ji bo sakeyeke japonî ya kevnar (vintage) ku bi rêbazên zanistî tê kalkirin. Forma şûşeyê şûşeyên dermanan ên antîk tîne bîra mirov û bi vî awayî pêvajoya kalkirinê bi zanistê ve girê dide. Gradasyoneke ronahîdar a li ser etîketê, ku bi çapkirina prîzmayî hatiye çêkirin, tevliheviya salên dirêj, rêbazên zanistî yên kalkirinê û baldariya bîraçêker îfade dike. Tîp bi damxeya foilê hatine çapkirin, lê nîşana sembolê û destikên saetê bi rengê berjeste (emboss) hatine çêkirin. Destikên saetê derbasbûna berdewam a demê di dema kalkirinê de temsîl dikin. Qutiya hişk foileke holografîk bi kar tîne ku li gorî goşeya ronahiyê reng diguherîne.

The Recognition

About the Xelata A' Design Award a Zîvîn

Vintagience Pakêtkirina Şûşeya Sake xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Vintagience Pakêtkirina Şûşeya Sake karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Vintagience Pakêtkirina Şûşeya Sake afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
Dimensions & Packaging: Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D)
Tags: Sake, Japanese Sake, Vintage Sake, Package design
Production Technology: To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
Design Challenge: For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
Research: The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
Inspiration: To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
Project Duration: This brand launched in Iga, Japan, in November 2023.
Operation Flow: This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
Patents: Trademark: 2023 Carrier Car Service Co., Ltd.
Team Members: Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto
Image Credits: Shunbin Co., Ltd.