Jo Chu NAORAI JOCHU by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2024

Jo Chu NAORAI JOCHU

by Eisuke Tachikawa

Client: Naorai Co., Ltd.

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About Jo Chu NAORAI JOCHU

نائۆرای شێوەیەکی نوێی ساکەی دروستکرد بە پاڵاونکردنی بێ گەرمی، کە ڕێگە بە تامەکە دەدات بە تەواوی بمێنێتەوە. بۆ نوێنەرایەتیکردنی قووڵایی و ئارامیی کەلتووری ژاپۆنی، "شیدە" (بانرۆکە کاغەزییەکان) بەکاردێن بۆ یارمەتیدان لە ئاماژەدان بە ناوچەیەکی پیرۆز. بۆ دەربڕینی جوانیی ساکەکە، نۆسایەنر شوێنی شێوەی بالۆنێکی پڕ لە ئاو کەوتە دوای کە بە هێزی ڕووکار دروستکراوە و ئاماژەی بە ئەو کاتە دەکات کە دڵۆپەکانی ئاوی پاککراوە دەبارێن.

The Recognition

About the Xelata A' Design Award a Zîvîn

Jo Chu NAORAI JOCHU xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Jo Chu NAORAI JOCHU karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Jo Chu NAORAI JOCHU afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Dimensions & Packaging: 11cm x 11cm x 25.5cm/Outer dimensions of box
Design Challenge: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Inspiration: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Team Members: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto