Inheritance پاکێجکردنی مەی لەلایەن Easyou Design

دیزاینی Inheritance پاکێجکردنی مەی لەلایەن Easyou Design خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2024

Inheritance پاکێجکردنی مەی

لەلایەن Easyou Design

کڕیار: Easyou brand design

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #158092

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Inheritance پاکێجکردنی مەی

میرات دیزاینێکی پاکێجکردنە بۆ مەیەکی چینی. بوتڵە شووشەییەکە شێوەیەکی مینیمالیستی هەیە کە قەراغە خڕەکان لەگەڵ بنکەیەکی چوارگۆشە تێکەڵ دەکات، کە ڕەنگدانەوەی بیرۆکە نەریتییەکەیە کە دەڵێت ئاسمان خڕە و زەوی چوارگۆشەیە. سەرپۆشی بوتڵەکە لە شێوەی کڵاوەکەی سو دۆنگپۆ دروستکراوە و بە ئاسانی دەگیرێت و دەکرێتەوە. شەش وێنەکێشان چیرۆکەکانی خێزانی سێ سوەکان و ئەو بەهایانەی پەیوەستن پێیەوە دەگێڕنەوە. سندوقە دەرەکییەکە لە کاردبۆردی باڵا دروستکراوە لەگەڵ نەخشی بەرزکراوە و ڕووپۆشی UV. ئامانجی دیزاینەکە پێشکەشکردنی میراتی کولتووری چینییە بە بەکارهێنەران.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Inheritance پاکێجکردنی مەی xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Inheritance پاکێجکردنی مەی karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Inheritance پاکێجکردنی مەی afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
قەبارە و پاکێج: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
تاگەکان: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
تەکنەلۆژیای بەرهەمهێنان: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
هەڵەنگاندنی دیزاین: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
توێژینەوە: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
ئیلهام: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
ماوەی پڕۆژە: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
ڕێڕەوی کارکردن: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
ئەندامانی تیم: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel